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National Business Research Institute Recognizes Comfort Keepers® for their Commitment to Customer Engagement

High levels of Customer Engagement earn Comfort Keepers® a place in NBRI’s Circle of Excellence.


High levels of Customer Engagement earn Comfort Keepers® a place in NBRI’s Circle of Excellence.

The National Business Research Institute (NBRI) is pleased to welcome Comfort Keepers® to the NBRI Circle of Excellence. The NBRI Circle of Excellence Award recognizes organizations that place a high value on Employee and Customer engagement. These organizations demonstrate their dedication by conducting best in class survey research with NBRI and taking action based upon the results. NBRI commends the leadership of these organizations for their commitment to the Continuous Improvement Process and recognizes their achievements with the Circle of Excellence Award.

To qualify for this honor, the organization must score at or above Stretch Performance at the 75th benchmarking percentile when measured against their industry, or the organization must improve 5 or more benchmarking percentiles in total company score over the previous research study, a statistically significant amount.  It is no small feat to move an entire company’s score of customer loyalty or employee engagement 5 or more percentiles, or to reach Stretch or Best in Class Performance levels.

“Customer Engagement drives Financial Performance,” said Dr. Jan G. West, Ph.D., CEO & Organizational Psychologist at NBRI. “This award is a result of Comfort Keepers’ dedication to measuring and improving their Customer Engagement.”

About Comfort Keepers®
For over 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998. The company’s nationwide network employs thousands of caregivers, also known as “Comfort Keepers”, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities. In 2023, Comfort Keepers has been named a Great Place to Work® certified company. For more information, visit ComfortKeepers.com.

About NBRI
NBRI conducts Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human factors to make improvements to operations and strategy. With its extensive experience across all industries, NBRI’s research teams bring their clients a combination of deep industry knowledge and expert advice. NBRI’s mission is to help their Clients set new standards of excellence in their industries. NBRI product offerings, such as the Root Cause Analysis, ensures their clients will focus on the most impactful issues.

National Business Research Institute, Inc.
2701 Dallas Parkway; Suite 650
Plano, TX, 75093
972-612-5070
1-800-756-6168
www.nbrii.com

CK Franchising, Inc./Comfort Keepers
1 Park Plaza
Irvine, CA 92614
(800) 387-2415
www.comfortkeepers.com/




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